Forecasting
Forecast available inventory and audience at the stage of ad campaign planning to avoid overbooking and under-delivery.
Make long-term forecasts when shaping the yearly advertising budget.
Monitor ad network delivery and get forecasts on each ad campaign delivery by the end date. Keep an eye on ad campaign delivery across the network with each campaign delivery forecast and risk indicators.
Handy filters allow one to find the required campaigns quickly.
Yield Management
Get analytics on revenue, delivery, and CPM. Analyze the effectiveness of sales & risks of latency, and get recommendations on increasing revenue and improving sales performance.
Ad Inventory Forecasting
Ad Campaigns On-Time Delivery
Forecast your audience at the stage of contract signing.
Full Usage of Your Ad Inventory
Adjust audience and inventory distribution and launch more ad campaigns.
Optimization of Ad Sales Team Work
The system will save time for other tasks like ad campaign optimization.
Revenue Increase
A better understanding of your ad inventory value.
Ad Network Monitoring
ALL AD CAMPAIGNS ON ONE SCREEN A FULL PICTURE OF THE WHOLE AD NETWORK
Full Picture of the Ad Network
Ad Network Monitoring gives analytics of the entire network and shows if the actual delivery agrees with the plan. Warns of any risks and deviations from the plan.
Delivery Forecast to the End Date
The current status can be elusive: An ad campaign actively gaining traffic now can under-deliver by the end date. The system will show you such campaigns.
Detailed analysis of the ad campaign delivery process to identify problem areas
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No more frantic emails from clients. No more missed revenue. No more fire drills.
With Burt Forecasting, you get highly accurate forecasts so you can maximize monetization — even if your business is complicated by seasonality or external events.
Drive higher yield and revenue from both direct-sold and programmatic inventory.